The way American sports players are used in adverts is completely different to that the UK. The players seem to enjoy being in front of the camera and embrace the spotlight, whereas I can't really remember any of our sportsmen doing the same thing. It maybe because they are considered a lot more like entertainers. I can only really remember some sports commercials, such as the recent world cup advertisement that has been similar to U.S commercials.But maybe the growing celebrity culture in sports could lead to more advertisements similar to that in the U.S.
No comments:
Post a Comment