Since the internet became a consumer technology there has been an rapid increase in the amount of new media which is being used in a child's bedroom. The computer in the bedroom has meant that the modern child has a more independent mindset than that over previous generations. Does this mean that advertisers must now look at a different way to target children, through different mediums and changes in tone and content?
http://www.nytimes.com/2010/10/17/fashion/17TODDLERS.html?pagewanted=all
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