online advertising.

Over the past decade the internet has become one of the most rapidly developing forms of technology. During its growing popularity advertising agencies have invested an ever increasing amount of money into the medium. This has got me wondering about the effectiveness of online advertising and whether it is easier for companies to reach their target market through the internet rather than through television commercials or print advertisements. I suppose it all depends on the market they are aiming towards, but the new generation of children are becoming tech savvy a lot quicker than you or I were, so maybe the internet is developing into a medium where the vast majority of target markets can be reached. In the future, will the internet be the dominate advertising force?