In the U.S there have been a series of commercials to promote the new lower price of the playstation 3 called, Dear Playstation. The tone and humour help to seperate from other console promotion and I think give a unique appeal to customers. The latest enstallment revolves around the new 'wii-like' remote that sony have just released. It centres around the man's family competing with one another and the sense of humour used helps to appeal to an older family than that of the wii console.
No comments:
Post a Comment