One of the main reasons I decided to watch 'I'm Still Here' was because of the print advertisments I had seen posted around my area. I can't remember a more engaging piece of promotion. The shocking realisation that we are looking at Hollywood actor, Joaquin Phoenix, draws us into the design. the fragmented type helps to give us an insight into what is happening to our star during the the film. All this manages to combine to make an extremely effective design.
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