Birthday celebration

A special promotion was put in place for Dr.Martens 50th birthday this year. The concept revolved around 10 artists covering 10 songs that have a profound impact on themselves over the span of Dr.Martens.

This campaign is able to encompass Dr.Martens simple effectiveness as a product into their promotional material. The 10 covers also help to show the importance of music to Dr Martens and Dr Martens to music.