Any point?

Lewis Hamilton's Mclaren formula 1 suit is covered in sponsors and I wonder whether there is any point for a sponsor to put there logo on there when the viewer is bombarded by so many different companies. Maybe it is the status that it puts the company in to have an association with a formula 1 team. Using the team in other advertising campaigns may also be beneficial for the success of the brand. But I have to think that promoting your company on an F1 suit is the worst promotional device, by itself, there is.