Lebron James is the reigning MVP in the NBA and he recently delivered the bombshell that he would be moving teams and joining the Miami Heat, leaving his hometown team Cleveland Cavaliers angered by the loss of their star player. He did not help matters by striking a deal with ESPN for an hour long show, titled 'The Decision', in which all the brands he has ties to decided to promote their products, whilst still declaring his love for Cleveland. A lot of mixed reactions ensued, with many feeling that he stabbed his team in the back.
This leads me onto the recent Nike advert that is being aired in the U.S in which they poke fun at the events that unfolded after Lebron made his decision and the major backlash. I felt that the first half of the commercial had shades of the Nike advert Tiger Woods made following the revelations about his private life (his dead father does a voice over).
It gave the impression of a man feeling sorry for the way he had been treated and trying to win back some fans by trying to show that he knew he had made mistakes, this never would work in my opinion. But the second half of the ad manages to bring together struggles that Lebron has had to deal with and use that to make the viewer feel empowered by the Nike brand and maybe even forgive Lebron a tiny bit.
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