Album promotion...

Following on from my post about the short film from Kanye West promoting his new album. I discovered that Miss Originality herself, Lady Gaga, also produced a similar piece including samples from tracks on her album. Maybe this is the new and fast way to promote the entire album of an artist.

Mary and Max

Seeing the trailer for the clay animated film, Mary and Max, has got me extremely excited to see the movie when it is being shown at Hyde Park picture House. The tone of film seems to step away from the child stereotype that surrounds many of todays animated films and has a much darker, adult side to the script. Visually it looks amazing, that contrast in colours between the two countries and characters. I cannot wait to see this film.

Avatar sequels.

It has been confirmed that the Avatar sequels will be released in 2014 and 2015. With so much excitement surrounding the visual effects in the first film and the influx of other 3D movies will the new films be anywhere near as successful as the first. I feel that the 3D movie has been tainted somewhat with studios insitence that the majority of action, family movies be converted into 3D. This has harmed hte quality of the 3D effect and has changed many people's views on these types of films.
Will the new sequels have advancements in the technology or will 3D have become a novelty that will have worn off by the time the Avatar sequels have been released?

Child Advertising.

Since the internet became a consumer technology there has been an rapid increase in the amount of new media which is being used in a child's bedroom. The computer in the bedroom has meant that the modern child has a more independent mindset than that over previous generations. Does this mean that  advertisers must now look at a different way to target children, through different mediums and changes in tone and content?

http://www.nytimes.com/2010/10/17/fashion/17TODDLERS.html?pagewanted=all

M.I.A

'Born Free' was released earlier this year but after watching the video again I don't know whether I am a fan. The video created a lot of hype because of the graphic content (it was banned from youtube) and the plot did intrigue me. Political messages underlying throughout the piece makes for an interesting viewing experience. But I can't help but think that the messages they are trying to convey have already been portrayed in movies, books and music. The message I feel is dated but the way it has been portrayed is interesting and unique.


M.I.A - BORN FREE VIDEO OFFICIAL (real and explicit version)
Uploaded by elnino. - Music videos, artist interviews, concerts and more.   

online advertising.

Over the past decade the internet has become one of the most rapidly developing forms of technology. During its growing popularity advertising agencies have invested an ever increasing amount of money into the medium. This has got me wondering about the effectiveness of online advertising and whether it is easier for companies to reach their target market through the internet rather than through television commercials or print advertisements. I suppose it all depends on the market they are aiming towards, but the new generation of children are becoming tech savvy a lot quicker than you or I were, so maybe the internet is developing into a medium where the vast majority of target markets can be reached. In the future, will the internet be the dominate advertising force?

The Bridge

The Golden Gate bridge is the number one place for suicides in the world. A documentary crew filmed the bridge for one year and managed to capture on film the suicides of several people. They then followed up people's back stories, trying to understand what may have brought them to this point.
This documentary is very disturbing but fascinating to watch. It gives us an idea of people's reasons that lead to this point and the mysterious draw the the bridge has to many people.